Quantcast
Channel: chadjthiele.com » case study
Browsing latest articles
Browse All 19 View Live

Image may be NSFW.
Clik here to view.

Reward Customers for Good Behavior to Generate Positive Word of Mouth

The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a...

View Article



Image may be NSFW.
Clik here to view.

Macy’s “Pick to the Last Unit” Program Is Great News for Mobile Marketing

Earlier this month, Tyco Retail Solutions announced that its TrueVUE RFID Inventory Visibility platform is being used to power Macy’s “Pick to the Last Unit” (P2LU) program for omni-channel fulfillment...

View Article

Image may be NSFW.
Clik here to view.

Sometimes It’s What a Brand Doesn’t Do That Loses the Sale

In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive...

View Article

Image may be NSFW.
Clik here to view.

Local Inventory Ads: A Key Ingredient for Mobile Marketing Success (Case Study)

In the short term, having the ability to confidently tell a customer that you have the exact product in stock at a nearby brick-and-mortar store directly within a mobile ad or even on your website is...

View Article

Image may be NSFW.
Clik here to view.

Product Packaging—Valuable Real Estate in a Mobile World

The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book,...

View Article


Image may be NSFW.
Clik here to view.

A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your...

By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App...

View Article

Image may be NSFW.
Clik here to view.

Many Success Stories Actually Are Great Stories

Throughout history, there have been many products that didn’t survive the Darwinian test. But, those that have survived have helped launch careers and built companies. Many of these companies have an...

View Article

Image may be NSFW.
Clik here to view.

Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)

“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the...

View Article


Image may be NSFW.
Clik here to view.

Cashless Stores: Ahead of Their Time or Just Bad for Business?

For years now, many experts have predicted the demise of cash. Those who make these predictions are encouraged when companies like Apple report increased usage of proximity mobile payments. In fact,...

View Article


Image may be NSFW.
Clik here to view.

The Technology Is Now Available, but Should Your Business Use It?

We are currently witnessing advancements in technology that are improving the way that we understand the human race and the world that we live in. This new technology brings with it ethical dilemmas...

View Article
Browsing latest articles
Browse All 19 View Live




Latest Images